Packaging We're Liking at the Moment
From time to time we like to bring you some examples of packaging that works.
Below are some images of packs that meet our criteria for 'good design': they offer excellent functionality, protecting and presenting the product; they deliver an insight into the brand and product they represent; and they provide an experience for the consumer.
Brand: Moonstruck
Product: Fortunato No. 4 Single Origin Peruvian Chocolate Bar
Design: Sandstrom Partners
Features: Matte Soft-Touch (Metallic Silver areas). Embossed Glossy Diamond-Kote Varnish (White Illustration + Logo). Purple foil (Typography)
Overview
We've featured the beautiful designs for the Moonstruck chocolate bars before. If you recall we featured the typographical design prowess of Kate Forrester, who originated the flowing, whimsical lines. This has been taken through into packaging design through great use of colour, soft material shades and embossing, which adds real depth to what feels like an invitation to fall into the designs and enter the moonlit scenes.
Now the design for the Fortunato No.4 bar has been shortlisted for a Rosey Award for best package design 2011. Rightly so in our opinion.
In fact the packaging has to work had to compete with a product that retails at $12 for a 56g and is so tasty it inspires Youtube fan videos! Enjoy...
Brand: Artisan du Chocolat
Product: Various
Design: Ivan Riis Henriksen
Features: Various - inc. line embossed material, shaped apertures
Overview
Artisan du Chocolat continue to produce stunning designs for their range of fine chocolates and confectionery products. Danish designer Ivan Riis Henriksen shows how a multi-disciplinary background can produce arresting originality through visual and structural design features. Indeed a quote from his website reveals: "Riis, it seems, is often content to prove he can do something brilliantly and then quickly moves on".
Well we hope packaging design can hold his attention long enough to continue producing Artisan's designs for the foreseeable future. Since he brought us the wonderful, childlike, aspirational rocket design in 2009, Artisan's range has emerged to set the standards for elegant simplicity and functionally intriguing design.
It's not surprising that such a talented designer is needed when the packs are required to work in harmony with the imaginings of Gerard Coleman, the creative force behind Artisan's chocolate.
The range is disparate and in isolation could be interpreted as belonging to very different brands; but assembled in the showpiece retail environment, the luxurious mix of colour and fine-perfume inspired minimal elegance makes you feel like you're not just buying confectionery but are actually visiting a pampering boutique. The increasing (welcome) links between chocolate and health are harnessed and subliminally transmitted through the environment, and the packaging sits as a core element of this experience.
It's always important to refresh and renew (and re imagine) ranges - but good designs can continue to inspire people for a number of years...
Brand: Dude, Sweet Chocolate
Product: Range launch
Design: Patrick Enstom (Tractorbeam)
Features: Paper-lined rigid boxes, hand-stamped, printed glassine liner sets, single-colour printed labels
Overview
Okay - so using rigid boxes for this type of work is wrong - they should be fold-up boxes for so many reasons. Rigids have a place in the luxury market, but here we're talking about creating a what I like to call a falsetro feel (re-imagined past mixing nostalgia with retro) - and solid boxes aren't needed for this in my humble opinion.
That said, the paper colour and finish are spot on - and the hand-stamped logo looks superb. (We haven't yet got our hands on one to determine if it really is hand stamped or created to look as such - but that's the message they're sending out however it's created).
The natural, falsetro feel is bang on trend and the addition of personalised glassine liner sets means the ration-style treat creates a journey for the consumer who has layers to discover and unwrap.
And maybe the solid feel of a rigid works for this box???? - no sorry, can;t justify it!!
All image credits: thedieline.com
If you want to contact Meridian about designing your own masterpiece - give us a shout...
Below are some images of packs that meet our criteria for 'good design': they offer excellent functionality, protecting and presenting the product; they deliver an insight into the brand and product they represent; and they provide an experience for the consumer.
"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose" Charles Eames]
"You are what you are seen to be" [Erik Spiekermann]
"Good design is a lot like clear thinking made visual" [Edward Tufte]We hope they inspire you as much as they do us.
Brand: Moonstruck
Product: Fortunato No. 4 Single Origin Peruvian Chocolate Bar
Design: Sandstrom Partners
Features: Matte Soft-Touch (Metallic Silver areas). Embossed Glossy Diamond-Kote Varnish (White Illustration + Logo). Purple foil (Typography)
Overview
We've featured the beautiful designs for the Moonstruck chocolate bars before. If you recall we featured the typographical design prowess of Kate Forrester, who originated the flowing, whimsical lines. This has been taken through into packaging design through great use of colour, soft material shades and embossing, which adds real depth to what feels like an invitation to fall into the designs and enter the moonlit scenes.
Now the design for the Fortunato No.4 bar has been shortlisted for a Rosey Award for best package design 2011. Rightly so in our opinion.
In fact the packaging has to work had to compete with a product that retails at $12 for a 56g and is so tasty it inspires Youtube fan videos! Enjoy...
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| Credit: designshack.net |
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| Credit: moonstruckchocolate.com |
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| Credit: packagingoftheworld.com |
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| Credit: designshack.net |
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| Credit: designshack.net |
Brand: Artisan du Chocolat
Product: Various
Design: Ivan Riis Henriksen
Features: Various - inc. line embossed material, shaped apertures
Overview
Artisan du Chocolat continue to produce stunning designs for their range of fine chocolates and confectionery products. Danish designer Ivan Riis Henriksen shows how a multi-disciplinary background can produce arresting originality through visual and structural design features. Indeed a quote from his website reveals: "Riis, it seems, is often content to prove he can do something brilliantly and then quickly moves on".
Well we hope packaging design can hold his attention long enough to continue producing Artisan's designs for the foreseeable future. Since he brought us the wonderful, childlike, aspirational rocket design in 2009, Artisan's range has emerged to set the standards for elegant simplicity and functionally intriguing design.
It's not surprising that such a talented designer is needed when the packs are required to work in harmony with the imaginings of Gerard Coleman, the creative force behind Artisan's chocolate.
The range is disparate and in isolation could be interpreted as belonging to very different brands; but assembled in the showpiece retail environment, the luxurious mix of colour and fine-perfume inspired minimal elegance makes you feel like you're not just buying confectionery but are actually visiting a pampering boutique. The increasing (welcome) links between chocolate and health are harnessed and subliminally transmitted through the environment, and the packaging sits as a core element of this experience.
It's always important to refresh and renew (and re imagine) ranges - but good designs can continue to inspire people for a number of years...
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| Credit: artisanduchocolat.com |
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| Credit: |
Brand: Dude, Sweet Chocolate
Product: Range launch
Design: Patrick Enstom (Tractorbeam)
Features: Paper-lined rigid boxes, hand-stamped, printed glassine liner sets, single-colour printed labels
Overview
Okay - so using rigid boxes for this type of work is wrong - they should be fold-up boxes for so many reasons. Rigids have a place in the luxury market, but here we're talking about creating a what I like to call a falsetro feel (re-imagined past mixing nostalgia with retro) - and solid boxes aren't needed for this in my humble opinion.
That said, the paper colour and finish are spot on - and the hand-stamped logo looks superb. (We haven't yet got our hands on one to determine if it really is hand stamped or created to look as such - but that's the message they're sending out however it's created).
The natural, falsetro feel is bang on trend and the addition of personalised glassine liner sets means the ration-style treat creates a journey for the consumer who has layers to discover and unwrap.
And maybe the solid feel of a rigid works for this box???? - no sorry, can;t justify it!!
All image credits: thedieline.com
If you want to contact Meridian about designing your own masterpiece - give us a shout...
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