Future Choc Trend 1: Good for Me Good for the World
As promised, over the next few weeks I'm going to expand on the key trends highlighted in the Future Choc trends publication we released last month (www.meridiansp.co.uk/packagingtrends).
For an extended version of this blog - click here to visit our website
Sustainability meets Well-being
Good for Me Good for the World is about the changing world we live in and how consumer focus is helping to define how every aspect of the supply chain must adapt. It's about the results of the desire for ethical trading, sustainable sourcing and accountability; and what happens when this meets a wave of health and wellbeing - and how indulgence categories such as confectionery react to rising global obesity levels and a demand for health-beneficial snacks.
The Global Financial Crisis, Unilever and Putting the Green into Greenback
This week I'm looking at the trend that we call "Good for Me, Good for the World". In times of economic downturn, thoughts of ecology, renewable energy and material sources, and trade-offs between higher cost and lower environmental impact are in many cases roundly abandoned while companies and individuals focus on trimming unnecessary activities.
This shift in focus away from sustainability is temporary of course, and the return to financial health is accompanied by renewed attention on green issues. However, more recently, Unilever has changed the game completely by putting the green in greenback* through its Sustainable Living Plan (http://www.sustainable-living.unilever.com/)...
...read more at our website
Sustainable Packaging
With sustainability right back on the agenda then, the trend's the watch out for in confectionery packaging are:
* I can't claim to be the creator of this neat little phrase although there are numerous examples of its use so finding its originator may be impossible - for the exact replication see http://bit.ly/hqPn8Z.
For an extended version of this blog - click here to visit our website
For an extended version of this blog - click here to visit our website
Sustainability meets Well-being
Good for Me Good for the World is about the changing world we live in and how consumer focus is helping to define how every aspect of the supply chain must adapt. It's about the results of the desire for ethical trading, sustainable sourcing and accountability; and what happens when this meets a wave of health and wellbeing - and how indulgence categories such as confectionery react to rising global obesity levels and a demand for health-beneficial snacks.
The Global Financial Crisis, Unilever and Putting the Green into Greenback
This week I'm looking at the trend that we call "Good for Me, Good for the World". In times of economic downturn, thoughts of ecology, renewable energy and material sources, and trade-offs between higher cost and lower environmental impact are in many cases roundly abandoned while companies and individuals focus on trimming unnecessary activities.
This shift in focus away from sustainability is temporary of course, and the return to financial health is accompanied by renewed attention on green issues. However, more recently, Unilever has changed the game completely by putting the green in greenback* through its Sustainable Living Plan (http://www.sustainable-living.unilever.com/)...
...read more at our website
Sustainable Packaging
With sustainability right back on the agenda then, the trend's the watch out for in confectionery packaging are:
- Ever increasing use of NatureFlex™ and other biodegradable cellulose-based films for bags as well as Plantic® and other corn-starch based films for vacuum formed trays
- Chain of custody certification becoming a minimum requirement for carton manufacturers
- Clever carton design - cut-aways to reduce weight, sleeves, clamshells and wraps instead of cartons
- Use of fold-up packaging to replace lined rigid boxes
- The need for very careful balancing between higher yield (lighter) carton board and the loss of pack integrity resulting in more food waste
- Innovation in food-preserving packs
- Cartonboard products replacing tins and other heavy-weight packaging (but watch for the design and consumer challenges that this will cause..).
Examples
So you might rightly demand some examples! (That's the thing about making forecasts - you're asked to validate them!).
I've tried to capture a few packs that sum up one or more of the trends in question - with a brief caption for each...
...read more at our website (including full images of examples)
...read more at our website (including full images of examples)
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| image source: sandboxworld.com |
It's now generally accepted that controlled amounts of chocolate and cocoa products can have beneficial effects on heart health, blood pressure, mood, as well as having antioxidant effects.
How health will come through into packaging will be interesting...
How health will come through into packaging will be interesting...
As ever, if you'd like to know more about any of the topics then get in touch through the website: http://meridiansp.co.uk/contact-us.
* I can't claim to be the creator of this neat little phrase although there are numerous examples of its use so finding its originator may be impossible - for the exact replication see http://bit.ly/hqPn8Z.
For an extended version of this blog - click here to visit our website
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